UTM Builder - Generate Tracking URLs for Google Analytics 4

Use this tool to build your tracking links. Fill in the form below and get a full tracking URL. This URL will allow you to track traffic from links in Google Analytics 4.

Campaign Parameters

Generated URL

UTM Examples

Parameter	Description	Example
utm_source	Identifies the advertiser, site, publication, etc.	google, facebook, newsletter
utm_medium	Advertising or marketing medium	cpc, banner, email
utm_campaign	Individual campaign name, slogan, or promotion code	spring_sale, product_launch
utm_term	Identify paid search keywords	running+shoes, organic+coffee
utm_content	Differentiate similar content or links within the same ad	logolink, textlink, blue_button

How to Find UTM URLs in Google Analytics 4

1. Access Campaign Reports

Navigate to Reports → Acquisition → Traffic acquisition in your GA4 property.

2. View Campaign Data

In the first dropdown, select "Session source/medium" to see specific UTM parameter source and medium data.

3. Custom Reports

For more detailed analysis, create a custom report by:

Going to Explore → Create new exploration
Adding dimensions like Campaign, Source, Medium
Adding metrics like Sessions, Conversions, or Revenue

4. Campaign Performance

To evaluate campaign performance:

Compare metrics across different campaigns
Analyze user behavior by source/medium
Track conversion rates for specific UTM parameters