UTM Builder - Generate Tracking URLs for Google Analytics 4
Use this tool to build your tracking links. Fill in the form below and get a full tracking URL. This URL will allow you to track traffic from links in Google Analytics 4.
Campaign Parameters
Generated URL
UTM Examples
| Parameter | Description | Example |
|---|---|---|
| utm_source | Identifies the advertiser, site, publication, etc. | google, facebook, newsletter |
| utm_medium | Advertising or marketing medium | cpc, banner, email |
| utm_campaign | Individual campaign name, slogan, or promotion code | spring_sale, product_launch |
| utm_term | Identify paid search keywords | running shoes, organic coffee |
| utm_content | Differentiate similar content or links within the same ad | logolink, textlink, blue_button |
How to Find UTM URLs in Google Analytics 4
1. Access Campaign Reports
Navigate to Reports → Acquisition → Traffic acquisition in your GA4 property.
2. View Campaign Data
In the first dropdown, select "Session source/medium" to see specific UTM parameter source and medium data.
3. Custom Reports
For more detailed analysis, create a custom report by:
- Going to Explore → Create new exploration
- Adding dimensions like Campaign, Source, Medium
- Adding metrics like Sessions, Conversions, or Revenue
4. Campaign Performance
To evaluate campaign performance:
- Compare metrics across different campaigns
- Analyze user behavior by source/medium
- Track conversion rates for specific UTM parameters