UTM Builder - Generate Tracking URLs for Google Analytics 4

Use this tool to build your tracking links. Fill in the form below and get a full tracking URL. This URL will allow you to track traffic from links in Google Analytics 4.

Campaign Parameters

Generated URL

UTM Examples

ParameterDescriptionExample
utm_sourceIdentifies the advertiser, site, publication, etc.google, facebook, newsletter
utm_mediumAdvertising or marketing mediumcpc, banner, email
utm_campaignIndividual campaign name, slogan, or promotion codespring_sale, product_launch
utm_termIdentify paid search keywordsrunning+shoes, organic+coffee
utm_contentDifferentiate similar content or links within the same adlogolink, textlink, blue_button

How to Find UTM URLs in Google Analytics 4

1. Access Campaign Reports

Navigate to Reports → Acquisition → Traffic acquisition in your GA4 property.

2. View Campaign Data

In the first dropdown, select "Session source/medium" to see specific UTM parameter source and medium data.

3. Custom Reports

For more detailed analysis, create a custom report by:

  • Going to Explore → Create new exploration
  • Adding dimensions like Campaign, Source, Medium
  • Adding metrics like Sessions, Conversions, or Revenue

4. Campaign Performance

To evaluate campaign performance:

  • Compare metrics across different campaigns
  • Analyze user behavior by source/medium
  • Track conversion rates for specific UTM parameters