Marketing Guides

Step-by-step guides to Google Ads, keyword research and lead generation, with examples and free tools to help you put them into practice.

How to require an email address to download any PDF file

Collect email addresses before sharing a PDF. Set up a form and delivery link, check your email plan, and understand the limits of public downloads.

ChatGPT works really well for creating instagram captions. I've tried lots of different prompts before finding one that gives the best captions.

Follow my five-step keyword research process using Google Trends and autocomplete, with advice on checking growth and interpreting related queries.

Google Trends is my favorite keyword research tool. In my opinion, the best thing about Google Trends is that it is free to use.

These are the 15 best Google ads agencies for ecommerce businesses based in the UK.

My original August 2024 comparison of AI tools for Google ad copy, with the prompts, example outputs and links to current product pricing.